We invested in NISHANE, together with Mada, through our Atlas Growth Capital fund.

Together with Netherlands-based Mada, we invested in NISHANE through our Atlas Growth Capital fund.

Founded in 2012 by Mert Güzel and Murat Katran, NISHANE is distributed through leading luxury retailers including Harrods, Galeries Lafayette, Neiman Marcus, and Selfridges, with 14 stores and more than 2,000 points of sale across more than 140 countries.

Its collections are created with world-class perfumers, and industry reports point to continued consolidation in global beauty and fragrance.

This investment will support NISHANE's global distribution expansion, product development capacity, and international brand awareness.

We are pleased to partner with NISHANE, a leading Turkish brand in the global fragrance category.